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Aka Kumara O Aotearoa 2001 is designed primarily as a national networking
tool. It supports both the needs of Whanau, Community Organisations
& Crown Agencies. VITAL STATISTICS READERSHIP PROFILE Te Aka Kumara is sent free to the following target groups: Te Kohanga Reo Nationwide The Resource is utilised by Te Kohanga Reo staff (kai tiaki, kai awhina, kai whakahaere), and tamariki whanau who help out during the day.Our readership analysis of 6 Te Kohanga Reo shows that the resource is utilised on average more than 37 times by 7 kohanga whanau members on a weekly basis. Readership:4800 Iwi /Mana Whenua Organisations Iwi organisations such as the Maori Trust Boards and their portfolio managers, eg.: environment and housing, utilise Te Aka Kumara. Te Aka Kumara is usually available for community use at these organisations. Readership:2250 Youth/Community/Health Workers This sector comprises youth centres and first-point-of-contact community people. Our phone survey shows that the resource is utilised on a daily basis year round. Readership:900 Marae Te Aka Kumara is utilised by marae whanau, kaumatua and community groups that use marae. An average marae may have an immediate community network of 50 people who utilise marae continuously and who use Te Aka Kumara. Readership:800 Training Programmes The Resource is utilised by programme staff and trainees (mostly aged between 16 -22)and used daily. Readership:800 Whanau Nationwide Using the Te Kohanga Reo network and Marae structures, Te Aka Kumara is utilised by Maori nationally. Readership:15,200 Paid Readership Libraries, Councils, Goverment Agencies, Schools, Tertiary Institutions, Book Shops. Te Aka Kumara is purchased by these organisations via mostly Maori resource people working at these organisations. Readership:3000 GENERAL READERSHIP OVERVIEW The majority of readers are Maori and 65% female illustrating the predominant involvement of women in Te Kohanga Reo, Community Care, Marae and Iwi organisations. By far the majority are aged between 18-35 and most are parents. TOTAL READERSHIP:27,750 + DISTRIBUTION Te Aka Kumara O Aotearoa is distributed utilising, to its best effect, the durable system of whanaungatanga. Free: Te Aka Kumara is sent by mail to Marae and Whanau. Paid: Te Aka Kumara is sent by mail to clients who order through our order form mail-out. BOOKING & FINISHED ART DEADLINE 20th December, 2000. PUBLICATION DATE 28th January, 2001. Some Comments - Te Aka Kumara O Aotearoa. A publication utilised year round by diverse networks and whanau. “The book has already proved invaluable on many occasions, not just to us, but also many of our colleagues and whanau.” Mihi Kameta “A great resource, keep it up.” Wainarangi Nopera, Auckland City Council. “Who pinched my copy?” A great number of people throughout the country. | |
